Shopping PPC/SEM

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Overview of Service

Shopping ads and eCommerce are a match made in heaven. Our eCommerce experts have perfected their Shopping strategy over many years to deliver high traffic volume and high conversion rates.

We use a strategic approach to dynamically segment Shopping campaigns based on product performance, integrating rich audience signals and additional product data via feed management in order to stay ahead of competitors by showing the right product, to the right person at the right time. With regular data driven optimizations and frequent Merchant Centre updates in place, we never miss an opportunity to perform for your business goals.

Campaign structure

Creating a robust campaign structure is key for clearer reporting, and allows budgets to be allocated to different categories, products or ad formats. We use product data to inform the optimum shopping campaign structure for your business goals.

Audience Optimization

Right person: We incorporate meaningful first party audience data and other relevant audiences, such as in-market and affinity segments, to help steer Google’s machine learning capabilities of who to show your ads to in order to win more auctions and clicks for your business.

Product Data

Right product. By working with a data feed management tool we define and utlize product data within shopping campaigns in order to drive sales with improved profit margins and reduced costs.

Optimized Ads

Right ad. We work with a data feed partner to create A/B tests via automated rules that allow us to perform multiple tests to measure which changes to ads had the best impact on performance.

Title Optimization

We optimize product title text to improve CTR. We ensure your Shopping ads avoid truncation and show users the information that they are looking for while in the consideration phase of the path to purchase.

Campaign structure

Creating a robust campaign structure is key for clearer reporting, and allows budgets to be allocated to different categories, products or ad formats. We use product data to inform the optimum shopping campaign structure for your business goals.

Audience Optimization

Right person: We incorporate meaningful first party audience data and other relevant audiences, such as in-market and affinity segments, to help steer Google’s machine learning capabilities of who to show your ads to in order to win more auctions and clicks for your business.

Product Data

Right product. By working with a data feed management tool we define and utlize product data within shopping campaigns in order to drive sales with improved profit margins and reduced costs.

Optimized Ads

Right ad. We work with a data feed partner to create A/B tests via automated rules that allow us to perform multiple tests to measure which changes to ads had the best impact on performance.

Title Optimization

We optimize product title text to improve CTR. We ensure your Shopping ads avoid truncation and show users the information that they are looking for while in the consideration phase of the path to purchase.

Get in Touch

Complete the contact request form or book an appointment at a time that suits you using the calendar and we’ll get in touch with you as soon as possible.

When we talk you through our initial exploration call, we’ll run through your current market position and business goals.

info@whatmattersmedia.co.uk

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