Paid Social

Get in Touch

Overview of Service

The WMM team has years of agency eCommerce experience, running social media ads for a vast array of eCommerce brands. We’ll work with you to create thumb-stopping social media campaigns that focus on meeting your business goals such as traffic growth, sales and revenue.

We provide management of paid media strategies, ongoing optimizations, content creation and copywriting as well as actionable recommendations for eCommerce growth. We dynamically optimize targeting and content across social channels to drive performance and meet goals.

A/B Testing

We perform regular A/B testing in order to learn and refine campaigns using data insights. We use automated split testing methodology to not leave the important decisions up to gut feelings. Here are some of the elements that we can test:

  • Audiences
  • Placement
  • Bidding method
  • Ad types
  • Ad design

A/B tests can help us to continually grow your account and improve on past results. That means we can keep reaching higher and better goals.

Strategic Creative Messaging

We plan our campaign messaging through a creative funnel to ensure all user pain points and stages of the funnel are addressed from brand discovery through to existing customer retention.

Audiences

We understand that users are on a journey from discovery, to consideration, to purchase and then re-engagement. Which is why we segment audiences based on their stage of the funnel and ensure that creative messaging and campaign goals reflect their point of the journey. We create a bespoke audience bible for each client to outline and organize their audiences.

Defined Targets and Deliverables

For any Paid Social campaign it’s crucial to outline key metrics and establish deliverables for each campaign, we use data insights and industry knowledge to define and create successful campaigns that achieve your goals. These include attribution models, budget rules, event optimization and tracking.

A/B Testing

We perform regular A/B testing in order to learn and refine campaigns using data insights. We use automated split testing methodology to not leave the important decisions up to gut feelings. Here are some of the elements that we can test:

  • Audiences
  • Placement
  • Bidding method
  • Ad types
  • Ad design

A/B tests can help us to continually grow your account and improve on past results. That means we can keep reaching higher and better goals.

Strategic Creative Messaging

We plan our campaign messaging through a creative funnel to ensure all user pain points and stages of the funnel are addressed from brand discovery through to existing customer retention.

Audiences

We understand that users are on a journey from discovery, to consideration, to purchase and then re-engagement. Which is why we segment audiences based on their stage of the funnel and ensure that creative messaging and campaign goals reflect their point of the journey. We create a bespoke audience bible for each client to outline and organize their audiences.

Defined Targets and Deliverables

For any Paid Social campaign it’s crucial to outline key metrics and establish deliverables for each campaign, we use data insights and industry knowledge to define and create successful campaigns that achieve your goals. These include attribution models, budget rules, event optimization and tracking.

Get in Touch

Complete the contact request form or book an appointment at a time that suits you using the calendar and we’ll get in touch with you as soon as possible.

When we talk you through our initial exploration call, we’ll run through your current market position and business goals.

info@whatmattersmedia.co.uk

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Link to Calendar