We’re a female-led digital marketing agency for eCommerce brands.

Every second, there are billions of searches performed on Google and Bing, and the majority of search results include paid ads.

Paid Search is a channel with high consumer intent, as users actively search for products and services. Paid Search puts your ads directly in front of people searching for your business’s related keywords, making Search Ads a highly effective way of driving relevant, qualified traffic to your website. The What Matters Media team of PPC eCommerce experts will create Paid Search campaigns that drive ROAS and revenue performance for your business.

Since their launch in 2010, Google Shopping Ads have proven to be an essential part of eCommerce marketing strategy.

Google Shopping Ads, including Performance Max, have proven effectiveness in driving your business goals, including ROAS and revenue. As eCommerce specialists, we will streamline your shopping campaigns and create well tailored ads. We believe that they offer a marketing opportunity for all eCommerce stores.

Amazon PPC has been around since 2012 and is here to stay. It recently pushed Google and Apple off the top spots to become the world’s most valuable brand.

When it comes to where marketers are spending digitally, Amazon is the second-largest search advertising firm in the U.S., bringing in $23.95 billion versus Google’s $57.49 billion annually. Therefore, including Amazon ads as a part of your eCommerce strategy is a no-brainer. Our specialists will help create a strategy tailored to your business in order to take advantage of this major opportunity in eCommerce.

Your customers spend on average 2 hours and 24 minutes per day on social media, so putting your products in front of them with Paid Social campaigns can lead to great results for your business.

Social media advertising is one of the most important eCommerce marketing channels for any brand. Using a combination of eye-catching ads and intelligent data, Paid Social is a powerful channel that helps gain users attention at all stages of the buying journey.

Online sales play an increasingly significant role in retail. In 2022, retail eCommerce sales were estimated to exceed $5.7 trillion worldwide, and is expected to grow further in the coming years. Managing your feed data plays a crucial role in the success of paid media strategy.

As we are aware, advertising across channels can quickly become difficult to manage effectively. The more products you sell, the more data you acquire and the bigger the problem. The solution is to use a product feed management platform into your digital marketing strategy.

Data feed management, or product feed management, is a transformative tool that is focused on scaling businesses and enhancing eCommerce sales through feed management, converting raw product data into optimized, eCommerce-ready data for effective paid campaigns.