Search PPC/SEM

Get in Touch

Overview of Service

As eCommerce PPC specialists we focus on creating perfectly tuned PPC campaigns to get your ads in front of customers when they are searching for your products online. We harness machine learning capabilities alongside rich data sources to create effective campaigns that reach your goals.

We save you time and money by using the latest AI technology to create relevant ad copy to beat the competition.

We pride ourselves on delivering best-in-class PPC strategy, working alongside you as part of your team and taking the time to engage with you to understand your key goals.

Conversion Tracking

Accurately tracking the right conversion goals such as sales and revenue is the foundation to any successful PPC media strategy. We include an audit of your existing tracking and make the changes required to effectively track and meet your business goals.

Campaign Goals and Budgets

Assigning the correct campaign goals and budget to each PPC campaign is important to the PPC account’s overall success in delivering on your business’ goals. We use data to inform our decisions coupled with industry experience to get this right.

Campaign Strategies

Choosing the right campaign strategy for any campaign is a major key to success as this informs Google on how to perform. Our eCommerce specialist PPC team comes with a wealth of experience in the industry to get this right and meet your goals.

Regular Search Query Reviews

Staying on top of what search queries your ads are showing for in the search engine results page (SERP) via search query reports (SQRs) and eliminating any search terms deemed irrelevant regularly via negative keywords to improve CTR and Conversion Rates (CvR) is an important part of any PPC campaign management. Our skillful team uses automated script technology to save us time and you money.

A/B Testing

We recommend A/B testing meaningful elements within PPC campaigns to optimize PPC performance and provide you with a better understanding of what works for your customers. We can run tests on campaigns using automations to ensure we are optimizing key parts of a PPC campaign. Here are some examples of what we test:

  • Ad copy
  • Landing Page
  • Offers
  • Audiences

Conversion Tracking

Accurately tracking the right conversion goals such as sales and revenue is the foundation to any successful PPC media strategy. We include an audit of your existing tracking and make the changes required to effectively track and meet your business goals.

Campaign Goals and Budgets

Assigning the correct campaign goals and budget to each PPC campaign is important to the PPC account’s overall success in delivering on your business’ goals. We use data to inform our decisions coupled with industry experience to get this right.

Campaign Strategies

Choosing the right campaign strategy for any campaign is a major key to success as this informs Google on how to perform. Our eCommerce specialist PPC team comes with a wealth of experience in the industry to get this right and meet your goals.

Regular Search Query Reviews

Staying on top of what search queries your ads are showing for in the search engine results page (SERP) via search query reports (SQRs) and eliminating any search terms deemed irrelevant regularly via negative keywords to improve CTR and Conversion Rates (CvR) is an important part of any PPC campaign management. Our skillful team uses automated script technology to save us time and you money.

A/B Testing

We recommend A/B testing meaningful elements within PPC campaigns to optimize PPC performance and provide you with a better understanding of what works for your customers. We can run tests on campaigns using automations to ensure we are optimizing key parts of a PPC campaign. Here are some examples of what we test:

  • Ad copy
  • Landing Page
  • Offers
  • Audiences

Get in Touch

Complete the contact request form or book an appointment at a time that suits you using the calendar and we’ll get in touch with you as soon as possible.

When we talk you through our initial exploration call, we’ll run through your current market position and business goals.

info@whatmattersmedia.co.uk

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